RealD Luxury Movie Hall
To ensure that the screening room has a huge screen, excellent 2D and 3D projector, SRS Tru-Surround and luxurious seats, that is the minimum standard of RealD luxury experience.
In order to guarantee good viewing experience, all the "RealD luxury experience” movie hall must meet the minimum technical specifications. In addition, the new technology which innovated by RealD will be integrated into the "RealD luxury experience” movie hall.
In order to transmit the creator’s intent to audiences in a best way and give them a better experience, film studio has promoted the "RealD luxury experience” unified strategy. DreamWorks SKG’s CEO Jeffrey Katzenberg said: "RealD is a very powerful partner, and we very support of the "RealD luxury experience”.